Publicity Opportunities

1. The Saskatoon Fringe Program will be delivered directly to 60,000 homes through the Saskatoon Star Phoenix. The Program will be FREE to all patrons throughout the festival. This is one of your best opportunities to sell your show with a full colour image and spectacular show description. Please remember our audiences prefer a description of the show itself rather than a list of reviews.
2. A Sneak Pre-view Media Conference will be hosted in the morning the day prior to the opening of the festival, allowing for coverage on the 6:00 pm news. There is limited space and only a small number of companies will be able to participate. We will lottery the opportunity for those who express interest and can confirm their availability to participate in the week prior to the event.
3. Opening Ceremonies will occur in the afternoon of opening day and is a great photo op (typically Star Phoenix front page) and an additional TV opportunity for “Sneak Previews”. Interested companies should notify our staff and a lottery process will determine who has the opportunity. Companies must choose to participate in either the media conference or the opening ceremonies, not both.
4. Contact Local Media directly to stir up interest and get the buzz started via radio, print, or television. Our City loves the Fringe and working with the media pre-festival and during the festival can yield surprising opportunities.

Promoting Your Show On-site  

1. Sandwich Board Alley – Sandwich Boards can be borrowed from the Saskatoon Fringe (Main Office). Our Sandwich Board Alley, located on 11th Street, is one of the best opportunities for promotion of your show to the general public. We require all performers to use our sandwich boards for this opportunity.
2. Venue Sandwich Boards – you can use a sandwich board of your own creation or rent one of ours to promote your show in front of your assigned venue. Please introduce yourself to the Front of House Manager who will see that your sandwich board is displayed daily during festival hours and placed inside the venue overnight.
3. Posters are allowed in designated locations only. Please understand our efforts to maintain amicable relationships with neighborhood residents and businesses. Posters must be limited to the Postering Drums on Broadway Avenue . Some local businesses may also allow posters in their front windows, please ask. We will place posters in our on-site office windows as space permits. Check with our staff if you have any questions about where posters are permitted.
4. Outdoor Stage Promos – All Companies are welcome to promote their show on the Fringe Outdoor Stage, located in the Beverage Garden . You will be allotted up to 10 minutes between scheduled music performances. This is an excellent opening weekend opportunity. Please contact Nicole for further information.
5. Work the Crowds – our compact site with all venues and outdoor attractions within eight square blocks means that there are always crowds, approximately 6,000 people per day, so have your flyers and handbills ready!